In this episode of Veteran Led, John talks with Daniel Alarik, former Army drill sergeant and the founder of Grunt Style, the famous military lifestyle brand. Listen in as Daniel shares lessons learned on his journey from selling t-shirts out of his car to becoming the leader of a thriving company with a large staff. Alarik offers invaluable insights on strategic marketing, experimentation, problem-solving, mentorship and the three key responsibilities of a CEO: setting the strategy, building the team, and inspecting the results. Don't miss this episode as John and Daniel discuss how to overcome the challenges of growing an organization through authentic leadership.