The buzz: Recruiting. Acquiring top talent is tough, with today’s job mobility mindset and competitive employee poaching. Another challenge: your Employer Brand. Similar to customers relying on social network reviews of your products, potential recruits are combing the Web for insider info about your organization. Are your Talent leaders and employee ambassadors helping or hindering your brand? The experts speak. Tim Sackett, HRU Technical Resources: “I don’t know how this is going to end, I know how it’s going to begin” (Neo, The Matrix). Will Staney, Glassdoor: “I have always been pushed by the negative. The apparent failure of a play sends me back to my typewriter that very night. I am more compelled to get back to work than if I had a success” (Tennessee Williams). Jessica Miller-Merrell, Xceptional HR: “To climb the ladder of success, you don't need more techniques and strategies, you need more friends (Jeffrey Gitmore). Join us for The Yelpification of Recruiting.