Episode 69:Costco是如何做到顾客进店之前已锁定利润

"柠檬变成柠檬水"中文商业播客(Chinese Podcast)

Apr 12 2024 • 39 mins

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Costco是世界第三大零售品牌,但是它的成长历史并不算久。1993年,Costco与Price Club合并,便正式走上了成为世界上最成功的仓储俱乐部品牌的道路。Costco的运营哲学 - Keep costs down and pass the savings on to our members,可以说是它们的立业之本。就是这么一条朴素的经营理念,让Costco在全球获取了巨额的生意。在这一集”柠檬变成柠檬水“播客里,主持人俞骅与Poy Zhong深度分析了Costco独特的营业模式,欢迎大家收听!

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