The Design Messengers: Credit, Attribution and Media Standards | 494 | The Sofia Vergara Project in AD

Convo By Design®

Mar 18 2024 • 12 mins

This episode of The Design Messengers is dedicated to an original in the field of design. Someone who has earned their reputation for the amazing work they do. This individual has been on Convo By Design in the past, I believe three times in different ways; As a solo guest, a multi-guest episode and on a panel I produced at the WestEdge Design Fair. Have you heard the story of Timothy Corrigan and Arch Digest? You probably have by now, if not in his Instagram feed, then perhaps through Business of Home who did an absolutely wonderful job covering this. If you have not heard this story yet, check the show notes for a link to the BoH story. Honestly, I can’t tell it any better than Fred Nicolaus executive editor @BOH did. To synopsize, Tim worked on Sofia Vergara’s home in the Los Angeles suburb of Beverly Park. He worked on this project for years. His firm was replaced, for whatever reason with that of O’Hara Davies-Gaetano. Davies-Gaetano is another alum of Convo By Design. She has been on the show and I think that she too is a very talented designer. So, far so good, no problem. Clients and creatives part ways all the time. Enter @ArchDigest …The 800 pound gorilla in our industry. They publish the project and in the original piece, there is no mention of Corrigan’s work despite much of the specified material and architectural detail of Corrigan’s firm present in the final project. Corrigan called BS and had lawyers send a letter of complaint to AD which I have not read but which did result in a digital version correction and I would not be surprised to see a carefully worded correction in the next print edition. I am glad that they are doing this but to be frank with you, it is not only unfortunate that this happened but it was entirely avoidable. How? The trade publications have slashed editorial staff over the past decade. The contributors who are writing these stories are not, in most cases, trained journalists but instead, content producers who work off subject provided information and push the stories out fast. In many cases working on multiple projects for the same publication or in some cases freelancing for other outlets. There are no real journalistic standards for our industry. There should be. With the proliferation of social media, idea theft runs rampant, claims made are not checked and because there is so much content pushed out, it would take an army to do it. I do not think there are any villains here. I think there are a number of players involved in this story that are overworked, overstimulated by social media content, driven to push out any celebrity driven story as fast as they can because that is what they believe their audience wants to see. I have issues with Architectural Digest and some other other industry pubs but AD in particular. Years ago, Architectural Digest published a piece on AD Pro that misattributed Convo By Design to another company. Check the show notes for a link, if it gets taken down by the time you hear this, email me and let me know so I can publish a screen shot to our IG feed. I reached out to AD’s contributor the week it happened. That was in October of 2019 and they still haven’t fixed it as of this recording. Corrigan handled this the way it should have been handled. But let’s be honest about this… Were it a lesser designer, they most likely would have been ignored. I also think that what Tim did was incredibly brave. There could be ramifications, you just never know. My hope is that the folks at the shelter publications,  if they do believe strongly in our industry and who do, in fact make our industry better will use this experience to strengthen their journalistic practices. I would like to see all the trade pubs use trained journalists with a focus on design and architecture to write. That is not always the case. But, if it were, they could catch some of these inconsistencies well in advance of publication. And, if errors are made,

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