In today's episode, we're talking all about the future of business and the future of marketing, and why purpose is at the heart of that. I'm joined by Ida Svenonius who runs the change marketing agency Becoming, helping purpose-driven startups scale their business and become change leaders in their industry. From strategy to execution, she supports startups with brand, traction and culture to take their impact to the next level.

Ida started as a filmmaker, studied social anthropology at the University of Cambridge, worked in the tech startup scene in London and Berlin, and developed a deep passion for digital marketing and startups.

At the core, she is deeply curious about what drives human behaviour - and what that means for the business world.

We dive into how she found her purpose, what a business driven by purpose actually looks like, and why it's a necessity for businesses in today's world to have their purpose front and centre of everything they do in order to succeed.

Ida also shares what she would say to skeptics when talking about profit and purpose going hand in hand, as well as what it would look like if everyone approached business in this way.

We end the conversation with Ida sharing her advice to help business owners build a business driven by purpose.

I hope you enjoy the episode!

Learn more about Ida and Becoming: https://www.becomingimpact.com

Follow Becoming on LinkedIn: https://www.linkedin.com/company/becomingimpact/

Connect with Ida on LinkedIn: https://www.linkedin.com/in/isvenonius/

Learn more about Cassie: https://cassiewidders.co.uk

Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassie-widders/

Follow Cassie on Instagram: https://www.instagram.com/cassie_widders/

ABOUT CASSIE

Cassie is an ex-social media strategist turned certified digital wellbeing consultant, coach and speaker. She's on a mission to help individuals and organizations navigate the digital landscape, improve your overall wellbeing, and equip you with the tools necessary to thrive in a tech-driven future.

Learn more about Cassie: https://cassiewidders.co.uk/
Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassie-widders/
Follow Cassie on Instagram: https://www.instagram.com/cassie_widders/