Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers.
It's "YourPret Barista" programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee.
Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty".
Show Notes:
1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes
3) Live Loyalty video for coffee store owners interested in subscriptions
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