Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit.
This article discusses one way that un-spent loyalty points can be used to make donations to any one of 20,000 charities in the UK, creating emotional loyalty - not just transactional loyalty.
Listen as we discuss key learnings on how "empowering generosity" can drive your programme's engagement.
Show Notes:
You Might Like
