Connection. Perhaps the single most important insight for brand marketers today is the value of creating a true connection. This article discusses how we believe that this increasing desire creates an opportunity for marketers to make a real difference in their customer's lives. Case studies include the Coca Cola "Share a Coke" and the K Kiosk loyalty programme in Switzerland.
Show Notes:
http://www.liquidbarcodes.com/the-secret-sauce-in-your-loyalty-strategy/
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