#61: Cheesy or Charming? Coalition Loyalty Concept in Hong Kong

Yuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020.

This audio article describes how the programme works and why it's proving so popular, ranging from its extraordinary range of stores through to the cheesy yet charming TV campaign which has delighted consumers.

Yuu Rewards is a truly digital loyalty programme, awarding points in real time to exceed expectations of digitally-savvy Chinese consumers.

Enjoy this episode of our live loyalty podcast to learn more about the latest loyalty programme launched in Asia.

Show Notes:

1) Cheesy or Charming? Loyalty article on Yuu Rewards Hong Kong

2) Yuu Rewards