Today we’re speaking with Samantha Boulos of Viral Nation.
With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.
In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.
Connect with her:
Instagram: https://www.instagram.com/samboulos/
Timestamps:
00:00 Unlocking Agency Success: The Power of White Glove Service
00:30 Welcome Back to the WIM Podcast: A Candid Conversation
01:02 Engaging with the Community: Listener Feedback and YouTube Growth
02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing
05:26 The Journey to Influencer Marketing: Samantha's Story
07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency
09:19 Navigating the Job Market: Strategies for Success
10:00 Dealing with Layoffs: A Personal and Professional Perspective
14:52 Toxic Work Environments: Strategies for Survival
19:29 Client Management Mastery: Building Strong Relationships
31:35 Advocating for Women in the Workplace: Empowerment and Equality
34:06 Connecting with Samantha Boulos: Reach Out and Engage
35:17 Wrapping Up: A Look Forward and How to Get Involved
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