Post in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don’t post - you are closing early - no need. Especially when  you only have 34 followers and they are not regulars - . BUT in that case I would change my voice email greeting if you have a special phone number for the business. AND I would change my hours open to reflect your shorter hours on Google Maps. There is nothing more frustrating than seeing a store is OPEN on their google profile and then when you go there they are closed!  Make sure to change your hours back the next day.

All this is just good communications practices between you and your fans. The businesses that communicate the best - get more sales because people can feel comfortable your information is correct. Beat out the competition by just keeping your information updated!

What a concept.

For more see JanRossi.com

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