Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. That’s why this #EventIcons podcast has a very special guest, Erica Bishaf.
Erica is the founder and CEO of Campfire Social. She brings 20 years of experience with business strategy, market research & insights, and consulting. She’s an expert in building professional networks for member-based and attendee-driven organizations. Erica has helped organizations generate revenue ranging from half a million to over 6 million dollars. Today, she’ll talk about what community is, how to build it, and how to monetize it. Let’s jump in!