In this episode, we explore the world of business technology and market research with Andrew Blair, Analyst at Capterra. Learn how software reviews spanning nearly a thousand categories can help businesses of all sizes make informed technology choices.

Andrew shares insights on bridging the gap between complex tech solutions and small business needs, highlighting the role of market research in helping entrepreneurs find software options.

Discover how businesses are investing in technology to meet new challenges and why customer reviews and personalised experiences are crucial for building brand loyalty.

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/asblair/

Website: https://www.capterra.com.au/

Hosted on Acast. See acast.com/privacy for more information.