Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥

By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️

This is precisely why this week’s podcast guest, Serge Alboyhayre joins Katie to delve into why B2B Marketing has to get more emotional!

Serge is the Head of Partnerships & Business Development for EMEA at Apply Digital who work with global brands like Coca-Cola, Kraft Heinz and The Very Group to thoughtfully connect strategy to execution.

In this episode of Marketing In The Madness you’ll discover:

👥 How to simplify your buying process with less RFP’s circling.

📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers.

🚀Methods to showcase your agency’s capabilities to build trust with potential clients.

❤️ How to craft campaigns that connect on an emotional level.

Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels.

Serge Albohayre
Head of Partnerships & Business Development for EMEA at Apply Digital
https://www.linkedin.com/in/serge-albohayre-09b65778/

Humanizing B2B by Paul Cash & James Trezona
https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/