How to Level Up Your MarTech Game with Charles Bell, Senior Director of Solution Engineering EMEA at Contentful #27

Dec 5 2023 • 49 mins

It is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few)

But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your prospects, then you’re still stuck!

This is where the V’s of Content comes in. Velocity, Volume, and Value. 📈 Like a finely tuned engine, they must work seamlessly together to help you get further, faster.

Charles Bell, Senior Director Solution Engineering EMEA at Contentful, dropped some serious insights on the latest episode of Marketing in the Madness. From the broken promises of MarTech and SAAS technologies to the threats of AI.

In a world of automation, authenticity is the real key to success. Your brand tone of voice is what separates your content from the mass of copy & paste. When the debate of copyright ownership in generative AI becomes more prevalent, you’ll want to know that your branded content is safe!

We even touch upon the broken promises of MarTech and SAAS solutions, debunking the myth of a one-click personalization.

This episode is jam-packed with great insights across so many interesting topics - I think you’re going to love it!

This episode covers: