We have the privilege of sharing this episode with our good friends Neely Khan and Chris Maughan of I-PRAC. Both Neely and Chris have been on our show (separately) in the past, but this time it's different because Neely has officially joined the I-PRAC team as Managing Director.

John and Mateo are proponents of TRUST as a necessary tool in hospitality for both managers and guests and they dive deep into this importance in this episode.

Episode Highlights

• Chris explains how Neely's journey with I-PRAC began, initially as a content writer, and her progression to Senior Content Writer
• Chris emphasizes the importance of staying true to your values and working on the business, not just in it.
• Neely explains why she chose to take on the role at I-PRAC, citing her strong connection to the brand, mentorship by Chris, and the opportunity to learn and grow.
• Neely highlights the value of I-PRAC approval as a marketing tool and the unique level of peace of mind it offers guests, emphasizing that there's no similar solution in the industry
• Mateo further explores the barriers to adoption, considering the industry's competitiveness and the need for assurance in the guest experience
• The discussion delves into finding the "sweet spot" and speculates about the reasons for the slow adoption of guest experience assurance
• The hosts consider whether negative incidents or public failures in the short-term rental industry are necessary to drive change
• The conversation touches on how guest experience assurance can be a differentiator and addresses the challenges of convincing established property managers of its value.
• Chris acknowledges Airbnb's significant impact on the industry but mentions their past mistakes in addressing trust and confidence issues.

Episode Sponsor

- Direct

Deciding which property management software to use isn’t easy. Direct encourages everyone to demo a few options and see which is best for you now and for your growth. If you’re a host or property manager who is unhappy, it's a great time to talk with Direct!

Direct is built on a modern framework that's intuitive and seamlessly integrates operations, distribution, connectivity, accounting, and engagement tools all within the software.

Head to info.directsoftware.com/nobs and book a demo with John and receive $500 towards implementation costs. Direct wants to be part of the conversation.