TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO, and Founder of Tkers Agency in Spain joins Maira Genovese, Founder, and CMO of MG Empower to discuss how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the platform, how TikTok creators differentiate from other channels influencers and understand what the future holds for brands that dive into TikTok to embrace a form of more dynamic, authentic and less filtered content.

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