Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

• The 6th edition! Congrats. What's new?
• What is a brand identify?
• How to start building it?
• Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW