Bill Knowland explained the power of video marketing. A picture paints a thousand words and a video shows thousands of pictures. However, at times when businesses are on a tight budget, it is natural for the return on investment question to come. There are tools and metrics available that provide the impact of videos. He also mentioned the different types of videos an organization can create to reach its target audience - marketing videos, training videos,  customer testimonial videos, how to videos, meet the owner videos, thought leadership videos, inspirational videos, interactive videos, etc.