Growing Yield Guild Games with Gabby Dizon

Web3 Growth Podcast by Safary 🦁

Sep 4 2023 • 39 mins

Welcome to episode two of the Web3 Growth Podcast! 🦁

This week co-hosts, Justin Vogel, co-founder of Safary, and Quinn Campbell, co-founder of Superfine, explore quests, community, & user acquisition. The duo is joined by a very special guest, Gabby Dizon, the visionary founder of Yield Guild Games (YGG)!

They embark on a deep-dive into the early growth strategies that catapulted YGG to the forefront of web3 gaming. Gabby shares the guild's early adoption of NFT-based scholarship programs and how automation played a pivotal role in scaling their operations.

But that's not all! The conversation takes an intriguing turn as Gabby introduces "quests" as the native ad unit in web3. Justin and Quinn probe further into the role of community in YGG's meteoric rise, exploring how independent community managers and game-native creators have been instrumental in educating new players and efficiently moving them through the funnel.

Whether you're a growth leader, a gaming aficionado, or just curious about the future of web3, this episode is packed with invaluable insights that you won't want to miss. Let's dive in 🎧

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