Ready to flip your perception of sales on its head? Join me and best-selling author Bob Berg as we crack open the secrets of successful selling, uncovering how a 'giving' mindset not only enriches your business relationships but also boosts your bottom line. You'll hear how Bob's 35-year journey teaching and practicing the principles of giving has shaped his perspective on sales - not as a transactional, but rather a value-based, relationship-driven process.

Let's delve into the essence of providing value in sales. Learn how focusing on your client's interests instead of your own not only fosters an environment of trust but also makes you irresistibly attractive for them to do business with. Bob and I pull back the curtain on the invisible connection between faith, money, and sales techniques. We help you understand why shifting attention from 'getting' to 'giving' is not just an ethical move, but a practical and effective sales strategy.

But we don't stop there. This episode also offers insights into leadership and character development, teaching you how to listen to your customers and focus on what truly matters to them. You'll also pick up tips on self-improvement and personal growth, as Bob and I look at how self-evaluation and mitigation of weaknesses can lead to personal and professional advancement. Tune in and be inspired by the teachings of Stoic philosopher Marcus Aurelius, and see how his wisdom can apply to your business and leadership style. The paradigm shift from getting to giving in sales can be your game changer - will you embrace it?