Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing shows for his clients. Dusty's background is in radio, where he began his career as a journalist and producer. He saw firsthand how the industry weathered the enormous contraction caused by the 2008 crash.  Dusty walks me through his history in the radio industry and what podcasters can learn from it. We also chat about why he moved into B2B podcasting, his approach to production, and how he leverages his original show Lead Balloon to bring in new business. To find more from Dusty you can visit podcampmedia.com, follow him on Twitter @dustyweis, and check out his original series Lead Balloon, a podcast about PR disasters. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.  To find more about The Podglomerate: Show Page: https://listen.podglomerate.com/show/podcast-perspectives/ Transcript: https://listen.podglomerate.com/show/podcast-perspectives YouTube: https://www.youtube.com/@Podglomeratepods Email: listen@thepodglomerate.com  Twitter: @podglomerate  Instagram: @podglomeratepods LinkedIn: www.linkedin.com/company/podglomerate Learn more about your ad choices. Visit megaphone.fm/adchoices