This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith. Amber has an eclectic background in the audio world, working as a producer at SiriusXM and a manager of podcast partnerships at Pandora after SiriusXM acquired the platform, all before landing in audience development at iHeartMedia. Today, she works to grow iHeart’s branded content, which includes shows from huge companies like Max, IBM, Mattressfirm, and many more. To learn more about what Ruby is doing you can visit their website ruby.iheart.com. You can find Amber on LinkedIn. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: Show Page: https://listen.podglomerate.com/show/podcast-perspectives/ Transcript: https://listen.podglomerate.com/show/podcast-perspectives/iHeartMedias-Amber-Smith-on-What-is-Ruby/ YouTube: https://www.youtube.com/watch?v=TW_vh0dp7LM Email: listen@thepodglomerate.com  Twitter: @podglomerate  Instagram: @podglomeratepods LinkedIn: www.linkedin.com/company/podglomerate Learn more about your ad choices. Visit megaphone.fm/adchoices