Episode Sixteen - Interview with Daniel Skermer, Founder of The West Midlands PA Forum

The Assistant Lab

Mar 24 2023 • 1 hr 31 mins

This is a hugely inspiring and motivating interview with the incredible Daniel Skermer, Founder of the West Midlands PA Forum.

We cover a LOT!  This episode is packed with a mammoth story of hard graft, being completely unapologetic and your authentic self.

  • Daniel's schooling years and what happened when he first left school
  • Staying in Turkey after a holiday and becoming an au pair
  • His career in the travel industry and the different challenges he faced
  • A love of Egypt!
  • His return to the UK and the different direction his career took
  • Working for Park Regis, which culminated in setting up the West Midlands PA Forum
  • Being an inclusive network rather than exclusive - not judging people on who they work for
  • The sheer happiness of running a network vs the very real challenges behind the scenes
  • Awards - why there are not just one awards for Midlands as a region and why not run a national EA/PA awards?
  • People not turning up to face to face events and cancelling at the last minute - protecting the perception of the profession
  • Putting together a networking plan as an assistant
  • The next generation of assistants
  • Leaving a legacy
  • A love of David Attenborough


Learn more about the PA Forum here.

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