Enhancing SEO and User Experience with Interactive Maps and Driving Directions

In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate.

What You’ll Learn

• Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO
• What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions
• How to embed Google Maps directions on a WordPress website for a seamless user experience