Comparing Shopee's execution vs Lazada (according to ex-CMO of Lazada SG)
This is a clip from a longer conversation with Jean Thomas, CMO of Pomelo Fashion. Jean was formerly the CMO of Lazada SG/Redmart and so I had to ask him what he thought about Shopee vs Lazada. Here's his candid take.
You'll hear about:
- Lazada finally "punching back" after letting Shopee take the lead in SEA
- The inside view of what happened during the Alibaba/Lazada merger
- Jean's take on what's allowed Shopee to grow so quickly
You may also be interested in my deep dive on Shopee.
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