A discussion about how interior design can significantly impact small businesses. It discusses how the first 7 seconds of a customer's experience through visuals, layout, lighting, colors and materials can strongly influence their impression and emotions. An optimized interior that guides customers and communicates the brand can increase customer engagement, spending and loyalty, transforming a transaction into an experience. Interior design is presented as a strategic investment rather than an extravagance that small businesses should recognize for its potential returns.