Jeff Webb Shares How He Built Varsity Brands Into a Billion-Dollar Empire // EP 143

In this episode, Alex Quin and Herman Dolce chat with Jeff Webb, the founder of Varsity Brands, a leading provider of sports uniforms, events, and services for American schools. Jeff shares the remarkable story of how he built a billion-dollar company from humble beginnings, starting with a small instructional clinic for cheerleaders. He delves into the strategic partnerships that played a crucial role in scaling his business, the importance of company culture, and the lessons learned from his extensive experience in leadership and entrepreneurship. Jeff also discusses his ongoing efforts to have cheerleading recognized as an Olympic sport and reflects on the values that have driven his success.

Episode Outline

[00:00:00] Podcast featuring top entrepreneurs and leaders.

[00:03:33] Successful business ventures, partnerships with ESPN.

[00:05:50] Strategic partnerships key to success.

[00:09:40] Mentorship, financial discipline, and equity inclusion.

[00:15:03] Gradual growth, global success, public company.

[00:18:43] Focus on digital marketing for control.

[00:21:44] Diverse funding, strategic decisions, steady growth.

[00:25:12] Culture and staff are key.

[00:28:17] Value culture, find purpose, make a difference.

[00:32:11] Balancing work and family sacrifices.

Wisdom Nuggets

The Power of Strategic Partnerships: Jeff emphasizes the importance of finding partners who complement your strengths and can help you grow. He shares how collaborations with companies like Nike and ESPN were pivotal in Varsity Brands' expansion.

Importance of Company Culture: A strong, inclusive culture was essential to Varsity Brands' long-term success. Jeff advocates for transparency, equity, and recognition within the workplace to align everyone's efforts towards a common goal.

Adaptability in Business: Jeff discusses how being able to adapt to changes, whether in technology, market conditions, or company size, is crucial for sustained growth and success.

Financial Discipline: Jeff highlights the necessity of financial discipline, transparency, and including employees in financial goals to ensure the longevity and success of the business.

Long-Term Vision: Rather than focusing on short-term gains, Jeff stresses the importance of being in business for the long haul, creating value, and making a lasting impact.

Power Quotes:

"If you focus on doing what you do best and find partners who complement what you do, together, you can create something truly remarkable." - Jeff Webb

"Culture is not just a mission statement on a wall; it's something you live every day in your organization." - Jeff Webb

"The biggest mistake people make is not valuing their staff and failing to give them the incentives to stay and grow with the company." - Jeff Webb

Meet Our Guest:

Facebook: [https://www.facebook.com/RealJeffWebb/]

Linkedin: [https://www.linkedin.com/in/realjeffwebb/]

Connect With the Podcast Host Alex Quin:

Instagram: [Alex Quin Instagram](https://www.instagram.com/alexquin)

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LinkedIn: [Alex Quin LinkedIn](https://www.linkedin.com/in/mralexquin)

Website: [Alex Quin Website](https://alexquin.com)

TikTok: [Alex Quin TikTok](https://www.tiktok.com/@mralexquin)

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