Content research and Gregg’s happy place (1:05) | Habit inducing context (3:08) | Parallels between product and content research (6:28) | Caution with the “new” user research ways (10:49) | Seeking validation from people of your own profession (14:42) | Business goals and how not to tunnel your approach (16:54) | The fine art of insight dissemination (21:29) | Highlight reels, make your report a little more interesting (25:35) | Gregg’s newsletter: https://buttondown.email/greggcorp