How to use the PAS copywriting formula to sell more (without sounding douchey)
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.
Of course, I’m talking about PAS - problem, agitation, solution.
It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.
Topics covered in this episode include:
- What this formula is and how it works in your copy
- Why this formula is so impactful- when done right
- My ethical approach to using this formula to sell your offers
This is my modern, ethical twist on the famous copywriting formula and I can’t wait to hear what you think. Tune in now!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business
Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Come to the Summer of Ease workshop: www.kimkiel.com/summer
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