How to remove jargon from your marketing and copywriting (and why it’s a must)
It’s time to remove the jargon from your marketing and copywriting!
Why?
When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.
Topics covered in this episode include:
- What the studies show about using jargon in your messaging
- How eliminating jargon boosts persuasion and sales
- Simple ways to get rid of the jargon in your copy
- Tools you can use to simplify the process
As the adage goes, a confused mind never buys. Tune in to learn how to better connect with your audience by removing all of the jargon!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
Links to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdf
https://onlinelibrary.wiley.com/doi/10.1002/acp.1178
https://contentmarketinginstitute.com/articles/health-care-plain-language-study/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Come to the Summer of Ease workshop: www.kimkiel.com/summer
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