Tom Keesling is the Chief Marketing Officer for CUE Streaming and the international president of CUE International. CUE stands for communication unites everyone. I love that! Many of you know my background is in journalism and PR, so communication is a big deal to me. It's also an important feature in building a strong people-centered culture in the workplace. The company provides around 5000 channels, and is the largest streaming service in the world. They have a fundraising arm for churches, and nonprofits as well. I feel one of the most important things a leader can communicate is their vision. In fact, the first question I asked Tom was, as a leader, or someone developing a business, it's easy to get hung up on raising capital, hiring people creating products and getting all of your services ready to go. So how do you, yourself, get a clearer vision for the environment of the organization and what you want it to be like for the people that work for you? And once you get that vision, how do you create it in reality?

What’s your vision for the future?   1:29

How important is it to get out of the office?  2:54

Hiring for skill vs. skill.  5:51

How important is culture to your business?   6:54

Integrating people into society.   8:04

Paying people for their hearts.   11:00

Cultural Committee and how it grows.   12:16

What is culture and mission?

Thanks for listening. Grab the book the podcast is based on at https://mybook.to/culturesecrets . Check out my website www.chelliephillips.com for more great content. Follow me on LinkedIn.