How to Use Brand Strategy to Build an Online Presence and Pivot from Your Job

The Solopreneur Journey

Oct 20 2020 • 42 mins

Today's Guest: A Bit About Annmarie Cross She LOVES learning, starting and launching new creative projects, and being involved in multiple things at a time. It’s been both her blessing and a curse. She is a brand and communications strategist who helps entrepreneurs design and launch powerful online and offline marketing strategies and tactics. The Solopreneur Journey Podcast Host Ex-pat Entrepreneur Jewel Daniels  https://player.captivate.fm/show/a46ff5f2-2f39-48fd-888b-c2c45aabf1ec/www.jeweldaniels.com (Jewel Daniels) is the head of https://player.captivate.fm/show/a46ff5f2-2f39-48fd-888b-c2c45aabf1ec/www.dcleadershiptraining.com (Daniels Communications Global), a leadership development firm specializing in executive coaching, cultural competency, and developing the best in you. She is also a bestselling author of four books, with her latest release, https://www.amazon.com/Three-Sides-Every-Crisis-Strategies/dp/0974999172 (Three Sides of Every Crisis). This book talks about how to find opportunities during a crisis by learning to adjust your perspective so you can pivot, strategize, and take action to #kickthecrisis. About https://www.TheSolopreneurJourney.net (The Solopreneur Journey) Podcast The Solopreneur Journey Podcast reaches out solo entrepreneurs, single-shingle, one-person enterprises who are just starting their business or killin' it in business. The show is ripe with information for those transitioning from careers to entrepreneurs and entrepreneurs growing their businesses into larger companies.  You will glean lessons every day from solopreneurs and those who guests who pay it forward by sharing their success stories—solopreneur journey. Today's Show with https://annemariecross.com/ (Annmarie Cross) Do you want to know how to strengthen your online presence and how to use your career experience to pivot toward business ownership? Brand Strategist Annmarie Cross gives you those answers today.  How Crisis Breeds Creativity and Co-dependency  [00:01:09] I think the crisis has put us to the test on the things that we say. And I believe every difficult situation like this really forces you to pull out your creativity and innovation. So you will see some great things come to the surface because of it. [00:02:01] Exactly. Exactly. Let's put greyed aside so much resource around the world, around the planet for everyone. Let's truth and support. It's so true. [00:02:13] When I wrote a book about this crisis, and I was saying we are closer together than we are apart because what we're realizing is collaboration is critical because we've become so intermingled, so interlocked, and our ability to go further [00:02:30.00] and advance where we want to be…means you've got to have some sense of co-dependency. [00:04:52]. There's some exciting things ahead. And I love the way that you were talking about collaborating and sharing and co-dependency…(not) disempowering co-dependency if you will. The Road to Entrepreneurship [00:05:47] And it's interesting you mention that. So, tell me, did entrepreneurship find you, or did you find it?  [00:05:54] Great question. I think a bit of both. It was nurtured, and I think it was part of my nature. Willingness to Change Before Things Are Broken [00:11:54] Some people think of change like it's a six-letter cuss word saying if it's not broken…we don't have to fix it, but sometimes it's a matter of doing it better. For example, we all can identify with this. You remember when we made phone calls when we were younger, and we would push the button, and some of us would stick our finger in a hole and make a call, you know, that was fine. Do you remember the first bag phone?   [00:13:02] And it was one of those phones that you kind of had to hold it to me. They were really big, and I had to carry around like a backpack or something like that. I just look at it every now and again, he'd let me borrow his car, and I'd sit with this mobile...