Ep. 2 - Trey McIntyre, digital marketing at Adobe, Acxiom, and more

In this interview, Trey McIntyre shares his history with Adobe, Acxiom, and the world of online marketing.  In this wide ranging discussion, we hit on:

• History of Acxiom and its role in digital marketing
• Adobe's tools for digital marketing
• Selling digital marketing tools to businesses
• Digital marketing using anonymized and personalized data
• Finding the right place to work
• Choosing to go into management positions
• Five pieces of advice that digital marketers should consider

To learn more about e-commerce, buy my textbook:
eCommerce: A Stakeholder Approach

Learn more about me:
http://professordrake.com