A Brief History of Digital Publishing and Future Tech & Tactics (Jonny Kaldor, CEO of Pugpig)

Jun 11 2024 • 58 mins

Jonny Kaldor is CEO and Founder of Pugpig, a web and app developer for publishers. He was previously CTO at News UK.

In today's episode:

• A brief history of digital publishing

• The current state of the digital publishing market

• Successful tactics and tech that publishers should employ

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Jonny's and PugPig's contact info:

• LinkedIn: https://www.linkedin.com/in/jkaldor
• Website: https://www.pugpig.com

Report mentioned in episode: https://www.pugpig.com/the-media-collective-on-retention-economics/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast
In this episode:

00:00 Preview
00:56 Introduction
02:00 From print to digital
03:17 Types of publishing
04:00 How things have changed in publishing
08:00 News Media as first movers
13:00 Products for consumer magazines
16:28 Utility as a tool for consumer magazines
17:52 Creating daily and weekly user habits
24:00 Digital editions and 'finishability'
27:38 Print vs Digital UX
28:40 Audience profile of mobile apps
32:56 What makes a great digital publishing platform
34:00 Publishing apps versus the 'big' apps
36:00 Use of audio
40:00 Repurposing content
41:00 The need for publishers to invest in editorial
43:35 Insights on gating tactics
52:10 The importance of the Friends Zone
54:26 Jonny's takeaways