AI Strategies and Tools for Industrial Marketers

Content Marketing, Engineered Podcast | TREW Marketing

Sep 19 2024 • 39 mins

In this episode, VP of Account Service, Jennifer Dawkins, talks about her experiences at MAICON, the Marketing Artificial Intelligence Conference. Jennifer shares the high-level timeline of how AI is expect to evolve over the next decade and how marketers can keep up. They discuss the rapid advancements in AI, the importance of AI literacy for organizations, and the evolving landscape of content marketing in the age of AI, including the broader copyright implications.

As AI chat continues to answer user questions accurately, we discussed the importance of moving away from "what is" content, and work towards creating compelling content that stands out - with unique points of view and personal anecdotes. I also ask her about the new AI tools she's excited to learn about and try, including video editing tools and integration tools.

The main takeaway from the conference? AI is here. If you don't learn it, you'll lose business to your competitors and it will ultimately hinder your career as a marketer. But it doesn't have to be impossible to learn or implement, start small and don't let initial AI mistakes dissuade you from taking advantage of the tools.

Takeaways

  • AI literacy is essential for organizations to stay competitive.
  • Generic content will not perform well in the AI-driven landscape and compelling content must have a unique point of view.
  • Copyright laws regarding AI-generated content are still evolving.
  • Organizations must develop a clear AI strategy and guidelines.
  • The future of AI includes multimodal capabilities and Artificial General Intelligence (AGI).
  • Starting with small, low-stakes AI projects can ease the transition.

Resources

AI Tools Mentioned