Connect without Corporate Jargon

Digital Signage Done Right

Jul 25 2023 • 33 mins

Connect without Corporate Jargon

EPISODE 119 | Guest: Jennifer King, executive communication coach

Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things can go very wrong.

Thoughtful, intentional language is what’s needed to connect with today’s employees, visitors and customers. In every context, communicators need to remember that their target audience is people.

- Understand why each interaction needs to be treated as unique

- Explore specific jargon terms, and how they’re used and misused

- Consider what unintentional messages certain language might be conveying

- Hear how some terms can be dehumanizing

- Learn which terms need to be discarded and which ones to keep

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See more about Jennifer’s coaching by clicking this link