For (early-stage) startups, it can be challenging to offer very attractive compensation when only looking at the salary. However, Employee Stock Option Programs (ESOP) can be a great opportunity to make your offers way more attractive and enable you to incentivize your employees like real entrepreneurs. Thus, in this episode we will discuss questions like:

• When should I set up an ESOP?
• How many percent of the companies' shares should we allocate to the ESOP?
• What are important legal terms to make it really attractive for your employees?
• What are essential legal terms not to discourage potential investors in future funding rounds?
• How do you present the ESOP to potential new hires in an offer conversation?