Stop spending money on sales training.  It's a complete waste of money and time.

Study suggest that 90% of sales training has no lasting impact on professional behavior.  The data tells us that salespeople forget at least 50% of what they learned within the first five weeks and 87% of the new skills are lost within 90 days of receiving the sales training.

The reason is doesn't work is because there's no one holding the team accountable to applying what they've been taught. Who wants to guess the biggest reason why this happens?

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