| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.

The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.

What if you could re-think how B2B email marketing is done?

How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.

So focus less on selling product and more on building trust.