E-commerce Trends in 2023 - Natalia Zhukova, Semrush

DigiMarCon Podcast

Aug 26 2023 • 39 mins

| Presentation Description (150 words max):
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.

Takeaways:
- Trends: Learners will be able to identify the key elements of a well-optimized e-commerce site and develop strategies to enhance the traffic acquisition experience for their strategies.- AI and machine learning: Learners will be able to explain how AI and machine learning technologies are transforming e-commerce and identify potential use cases for their businesses.- Customer experience optimization: Learners will understand the importance of delivering a superior customer experience in e-commerce and be able to identify and implement strategies to enhance the customer experience for their business.