We’re starting the year off with a dose of inspiration courtesy of Lueda Alia. She was kind enough to share her incredible story - from immigrating to Canada at a young age and finding her community on music forums, to running one of the biggest music sites in the world and starting her own agency. All while studying and working in mental health full time. We get to see how those two things coincide in her journey and Lueda also provides incredible insight on the importance of finding your “Why” as an artist.

About Lueda Alia

Shortly after moving to Canada in 2001, Lueda joined AbsolutePunk.net where she would become Senior Editor. It was during this time, at the rise of the big blog wave, that she helped introduce and establish a novel idea: music streaming access to the public.

Lueda went on to found Made of Chalk, a collective who focused on editorial content and creating high-definition concert videos at Chalk TV studio and venues in Chicago. She brought together artists, labels, venues, productions and partnerships, garnering the attention of television networks and media outlets, including NBC, MTV, VICE, AV Club, Exclaim!, in a few short months.

She joined forces with Ryan Graveface to develop the in-house PR firm Noisy Ghost for his label Graveface Records, and later, its success led to an invitation to join 24West (now acquired by NGAGENCY).

After a decade of discovering, developing and working with record labels, artists, festivals, brands and collectives, Lueda started the creative agency Smoke & Mirrors Consulting, Inc where she is now a collaborator, producer and mentor for artists. She is also now working as a writer, producer, and voice actor in the film industry.

Follow Lueda:

Website: https://iamlueda.com/ Instagram: https://www.instagram.com/alueda

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Episode Hosted by Rich Nardo.

Intro contains music from "Plan A" by Dmytro Somov.