Steven Kilger, managing editor of Feed & Grain Magazine, welcomes Jeff Schreiner, CEO of Roger, and Jay Weber, product general manager for Roger, to delve into the world of grain handling and the growing significance of transparency in the industry. Roger, a digital business specializing in bulk freight trucking for agriculture, is at the forefront of digitizing grain logistics.

The discussion covers the origins of Roger, a neutral player facilitating better business practices for carriers, shippers, and growers. They highlight how customer demands are driving the need for transparency and traceability throughout the supply chain, ultimately benefiting the industry's efficiency. The adoption of digital technologies, like Roger's app, is simplifying processes, from scale ticket management to real-time communication.