In this episode, Kymone Hinds discusses the potential of monetizing ministry in 2024 and introduces publisher and author Athena Shack. Athena offers her expertise in turning personal stories into published books to generate income and impact audiences. She advises identifying one's purpose, planning a structured book outline, and employing authentic marketing strategies. Athena also addresses common hesitations about selling books in ministry contexts and emphasizes the need for a genuine connection with readers. Additionally, she provides tips on marketing beyond social media, choosing the right editor, and overcoming self-doubt in the self-publishing journey. Kymone wraps up by thanking Athena and prompting listeners to share the episode.

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Follow Kymone on IG: https://www.instagram.com/kymonehinds/

Follow Athena Shack on IG: https://www.instagram.com/thepublishingboss/

Follow Water Springs Publishing on IG: https://www.instagram.com/waterspringspublishing/

Visit our website: http://monetizeyourministrypodcast.com/

Visit Athena Shack’s website: http://www.waterspringspublishing.com

Show Notes
00:00 Intro to the Podcast

Kymone introduces the podcast, discusses plans for the year, and mentions the upcoming interview with Athena Shack.

(00:01:11) Inspiration from Athena's Story

Kymone talks about Athena's inspiring story and how it can help others turn their own stories into a ministry and income source.

(00:02:16) Athena's Introduction and Background

Kymone introduces Athena and discusses her role in helping people monetize their ministry through book publishing.

(00:04:40) Writing a Book: Tips and Planning

Athena shares tips on starting the writing process, emphasizing the importance of having a clear purpose and plan.

(00:08:22) Different Ways to Write a Book

Athena discusses various methods for writing a book, including repurposing old content, journaling, and crafting a memoir.

(00:11:47) Monetizing and Marketing Books

Athena emphasizes the importance of marketing books as a key aspect of monetizing one's ministry, providing valuable insights on authentic marketing strategies.

(00:19:02) Addressing Marketing Challenges

Athena addresses the challenge of marketing for those who may not feel confident in this area and guides them in finding ways to market authentically.

(00:19:05) Marketing is More Than Social Media
Athena discusses the importance of identifying the target audience and having the right message and products.

(00:20:18) Understanding Marketing Strategy

Athena explains that marketing strategy goes beyond social media tactics and emphasizes the need to articulate one's values and passion.

00:22:26) Choosing an Editor for Your Book

Athena provides advice on how to choose an editor, emphasizing the importance of knowing what type of editing is needed and seeking referrals.

(00:25:05) Pushing Past Self-Doubt

Athena encourages listeners to have the confidence and courage to push past self-doubt and complete their writing tasks.