In this episode, Kymone Hinds interviews Kelita Kellman, a digital product coach who advocates for consistency and the power of email marketing in creating passive income. Kellman shares her journey from blogging to coaching, emphasizing the importance of self-confidence and showing up for your audience. She provides actionable strategies for engaging email marketing, pricing digital products, and leveraging low-ticket offers to build a buyer's list. Kellman touches on the integration of faith in business and encourages listeners to trust in God's plan and start their digital product journey with consistency and faith.

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Show Notes

00:00 Intro to the Podcast

(00:00:20) Consistency and Trust

The importance of consistency in business and building trust with the audience through showing up consistently.

(00:00:53) Niche Down for Success

The significance of narrowing down the target audience to achieve success in business.

(00:02:18) Introduction of Kelita Kellman

Kymone Hinds introduces Kelita Kellman as a digital product coach and shares her expertise with the audience.

(00:04:36) Passive Income and Digital Products

Kelita explains passive income and how digital products can generate income without active involvement.

(00:07:11) Journey to Entrepreneurship

Kelita shares her accidental entry into entrepreneurship and how she started coaching and creating digital products.

(00:10:45) Confidence and Self-Worth

The importance of confidence in teaching and valuing one's expertise in business.

(00:13:04) Overcoming Self-Doubt

Encouragement to overcome self-doubt and believe in one's expertise to attract clients.

(00:15:03) First Client and Value

Kelita's experience with her first paying client and the importance of showing up and providing value consistently.

(00:17:27) Evolution of Showing Up

The evolution of showing up in business, leveraging video marketing, and the significance of email marketing.

(00:20:40) Email Marketing Leveraging

Kelita shares her experience leveraging solo mailers and the importance of email marketing in generating sales.

(00:22:17) Consistency and Showing Up

The value of consistency in email marketing and the significance of showing up in the inbox to build trust and drive profits.

(00:26:24) Planning for Consistency

Kelita's approach to consistency, using Google Calendar and alarms to plan and schedule content creation and email marketing.

(00:31:58) Writing Engaging Emails

Advice on writing engaging emails by treating recipients as best friends and incorporating storytelling, application, and call to action in every email.

(00:36:34) Packaging and Pricing Digital Products

The importance of creating a clearly defined promise for digital products, packaging offers based on a signature framework, and strategic pricing strategies.

(00:40:05) The purpose of pricing

Discussing the strategic and intentional pricing to build a list of buyers, empower the audience, and move them along their buyer journey.

(00:40:58) Getting started without unnecessary expenses

Exploring what is not needed to start a business, such as a website, and addressing concerns about pricing products that don't directly make people money.

(00:41:47) Understanding funnels and their importance

Defining funnels, emphasizing the significance of lead generation funnels, sales funnels, and automated email sequences in digital marketing.

(00:45:54) Charging based on the target audience

Advising on pricing digital products based on the value your target audience places on the problem being solved.

(00:48:37) Starting a business without expensive resources

Highlight the unnecessary expenses when starting a business and focusing on audience building, content creation, and leveraging video content.

(00:52:06) Faith and business

Discussing the intersection of faith and business, emphasizing the role of faith in overcoming challenges and staying consistent in business.

(00:54:34) Connecting with the guest and accessing free resources

Providing information on how to connect with the guest on Instagram and access a free digital product bundle to kickstart digital product creation.