Everyone thinks that becoming an entrepreneur, creating greater income, having time freedom, and being able to do life your way is a big dream worth pursuing. But what about when you look at the business you've built and aren't loving the experience? What if you don't love the niche or industry you're in, the roles you personally play in your business, or maybe the relationships involved? This episode is all about ways you can ensure the business you create won't only yield the desired outcomes you've determined, but that the business is also a business you genuinely love owning and operating. I'm going to share examples of when I've pivoted a business with a 180 rebrand, and when I've sold a business that just wasn't for me. If you know you're not only here to be an entrepreneur, but an entrepreneur who loves their business, let's dive right in.