How to Validate Your Startup Idea Using Category Design w/ Rio Hodges

Category Thinkers

Sep 19 2023 • 42 mins

In this episode, we chat with Rio Hodges, Principal at Antler. Rio encounters hundreds of startups each year through his firm's accelerator programs, so his perspective is invaluable if you’re in the early chapters of this journey.

We cover:

  • The one crucial slide that many startups leave out of their pitch decks
  • Why startups should obsess about the problem instead of the product
  • How to right-size the problem your startup is addressing
  • The right way to address the TAM when pitching to VCs.


Links mentioned in this episode:

Antler
Category Design Advisors
Play Bigger (book)

Featured in this episode:

Rio Hodges
John Rougeux
Mike Damphousse