Designing a Category In an Old School Industry w/ Frederik Hendriksen
Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking smart ventilation system, seamlessly integrating hardware and software to optimize energy efficiency and indoor air quality in commercial buildings. Triggered by the massive shift in context during Covid, Rensair has pushed to transform their category. Beyond offices, envision its potential applications in homes and transportation. Witness them forging a new category from an existing one in building engineering with a strong focus on sustainability. Hosts Mike “Damp” Damphousse and Kevin Maney unpack the transition of an existing category with Rensair.
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