After 7 Years, Why Did Category Design Advisors Rewrite Their Own Point of View?

Category Thinkers

Nov 14 2023 • 52 mins

After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design.

That was seven years ago. Now, after over 40 client engagements and joined by John Rougeux, the team decided it was time to rework its own category Point of View.

In this recording of a live AMA, the CDA team shares why they decided to apply category design to themselves, the process they used to redefine their Point of View, and the lessons they learned along the way.

This episode was moderated by Pablo Gonzalez.

This episode is sponsored by: