Ethan Smith on Building SEO Authority, Content Optimization Tactics, and Mastering Internal Linking

Join Nate Matherson as he sits down with Ethan Smith for the twenty-fourth episode of the Optimize podcast. Ethan Smith is the Founder and CEO of Graphite, a premier SEO and growth marketing agency. Ethan has served as a strategic advisor to MasterClass, Upwork, Notion, Ticketmaster, Neiman Marcus, BetterUp, and Honey. He is recognized as a leading SEO and growth marketing expert and regularly speaks and publishes in VentureBeat, Market Watch, and INC. In this episode, Ethan and Nate jump headfirst into navigating the challenges of programmatic SEO, prioritizing impactful strategies and tasks, and building topical authority. Ethan also shares his thoughts on optimizing title tags, why you should include seven or more internal links in your content, and producing content that attracts high domain authority backlinks. As a bonus to our listeners, Ethan also shares how to qualify an SEO agency as a quality partner. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:

Join Positional’s Private Beta Here: www.positional.com

Check-in with Nate on LinkedIn & Twitter

Check-in with Ethan on LinkedIn & Twitter & Graphite Agency